Before embarking on an announcing career in professional wrestling, Jonathan ‘The Coach” Coachman was a high school basketball player. After two state basketball championships at McPherson High School in McPherson, Kansas, Coachman moved across town to continue playing for McPherson College. While at McPherson, Coachman’s interests included participating in theatre, serving as the sports editor for the school newspaper, and doing play-by-play and color commentary for the local football and basketball radio broadcasts. Coachman was also a sports reporter/anchor at KAKE in Wichita, Kansas

Coachman also starred in many instructional videos used for technical education classrooms of middle schools and high schools. One set of videos featured “Coach” instructing people on flight navigation and the basics of airplanes. He also had a “boyfriend-in-a-box” modeled after him during college. Coachman also worked for local Kansas City news station KMBC-TV, where he was a correspondent for Larry King Live’s coverage of Owen Hart’s death in May 1999.

His nickname comes from his surname—he has never coached any sport.